Logo re-design - Exploring Ideas
While sketching a new logo I considered creating visually strong icon that can be used in mobile application and be displayed clearly on mobile notifications. Creating a logo with an element that can be used in other visual materials bring consistency to the brand recognition.
The first image from the left is an old logo that needed to be changed. Logo versions from left to the right include three core purposes of the service.
New logo
Branding - Colours, Fonts and Use
Visual Identity - Social Media Assets
Instagram carousel post design:
Single instagram posts: